Hot Tubs Play Role for Improving American Lifestyles
A majority of Americans believe having a hot tub would have a role in improving their lifestyles, according to a survey commissioned by Jacuzzi Group, a global manufacturer of premium spas, and conducted online by The Harris Poll. According to the survey of more than 2,000 Americans adults, 71% say a hot tub would improve their lifestyle and 73% say if they were planning to purchase a hot tub, they would more likely do so if they could try it first in an acceptable (e.g., safe, engaging) environment over one that does not. When it comes to how Americans feel in a hot tub, relaxed (65%) and peaceful (51%) top the list, followed by happy (40%), refreshed (38%), and pampered (37%).
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“Americans are looking to live happier lives, and many are shopping for products to make that a reality. In order to support these purchasing decisions, retailers need to be far more innovative,” said Anne-Marie Nealy, senior director of brand marketing for Jacuzzi Group. “This is definitely a new frontier for this industry and our dealers are rising to the challenge - by providing virtual shopping, private appointments for onsite trial, and other new services - in order to make customers feel safe during their shopping experience. Our retailers are our new heroes. We’re grateful for their ability to turn on a dime, for their dedication and creativity, and care they show to ensure customers have the best shopping and post-purchase experience possible.”
In addition, this Jacuzzi Group survey reflects the importance of completely transforming the shopping environment and offering experiences that reflect current consumer needs during the time of COVID-19. Specifically, the survey provides telling insights about what Americans expect when shopping for premium big-ticket items like a hot tub:
- Delivery, Installation and Tech Support Play Key Role in Purchasing Big Ticket Items: Three in five Americans (60%) say a retailer providing delivery and installation services would help them make a big-ticket item like a hot tub purchase, and nearly half (48%) say providing technical service and support would help them do so.
- Responsive Communication is Vital: More than one in three Americans (35%) say a retailer providing responsive communication would help their purchasing decision.
- Flexible Shopping Facilitates Buying Decisions: More than one in four Americans say allowing flexible shopping hours (28%) and virtual shopping (27%) would help them make a big-ticket item purchase.
Jacuzzi Group dealers are working closely with customers to institute their specific recommendations that would streamline the future buying experience. According to a Jacuzzi Group survey of more than 80 dealers:
- Customer Feedback During COVID Key to Future Retail Experience: 81% of Jacuzzi dealers said they are more open to incorporating changes in their business based on customer feedback since the COVID pandemic.
- Customer Listening is Business Driver: More than half (57%) of dealers say customer listening is the number one driver for evolving their business since the COVID pandemic.
- Consumer Frequency Has Dramatically Increased: Additionally, 64% say their frequency of communication post-purchase has increased since the COVID pandemic.
ABOUT JACUZZI GROUP
Jacuzzi Group, the eponymous global manufacturer of premium spas, swim spas, whirlpool bathtubs, soaking bathtubs, showers, and related bathroom products, and owner of the famous, globally recognized Jacuzzi® trademark, represents decades of innovation, design, performance, and ease of use. The Jacuzzi Group portfolio includes the Jacuzzi® brand, Sundance® Spas, Dimension One Spas®, ThermoSpas®, Hydropool®, Dream Maker®, and Sunrise™, the most recognized and well-respected brands in the industry.
This survey was conducted online within the United States by The Harris Poll on behalf of Jacuzzi Group from July 27 to 29, 2021 among 2,076 adults. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact Katie Johnson.
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SOURCE: Jacuzzi Group